For over 35 years, RFLF existed with no true brand identity. While helping to improve lives and change the world for the better, the Foundation was ready to look toward the future, get excited, and build a branding strategy to:
- Help the Foundation stay relevant
- Communicate its mission and values.
- Attract and excite new supporters.
- Solidify their legacy.
Through deep collaboration with leadership and key members of the Foundation, the Propr team developed a foundation branding strategy to accurately represent a complex, historic, storied, family-run brand.
Propr created a new identity system aimed at helping the Foundation branding become more recognizable while still being simple and flexible in use and application.
The strong but elegant typography in the logo system will become iconic; it is designed to feel classic yet forward-looking. The monogram and alternative logo marks grab and hold your attention, and impress your design sensibilities, and these assets feel right at home on everything from corporate letterhead to digital media and merchandise.
Our partnership empowered the RFLF team with the resources to be self-sufficient in rolling out, managing, and growing their new identity system. Their communications team and collaborators have the tools, assets, and confidence to do what’s best for the RFLF brand, representing Mr. Lewis, the Foundation, and its ongoing impact.
Complete brand identity system, design, and production of the 35th-anniversary report for The Reginald F. Lewis Foundation, one of the world’s largest and most prominent African-American private foundations.