Already the nation’s leading clinical revenue cycle and process improvement solutions provider, PayerWatch was committed to extending its national leadership and further influencing the industry’s future.
Internally, we needed to clarify the core purpose and mission of the brand—why they do what they do and what makes it so fulfilling for their teams, and build off that while removing the excess that genuinely didn’t matter. Externally, we also needed to simplify the multiple sub-brands overcomplicating their market reputation. And clearly articulate the continued value of the business to clients, peers, and the industry at large—a blend of technology, experience, determination, and expertise into adaptable and cutting-edge solutions. Helping PayerWatch fight for their customers against resource-heavy insurance companies.
Our starting point was to focus on the brand purpose, mission, and core values, the foundational components of every strong brand. We worked hand-in-hand with senior leadership to articulate what PayerWatch does and for whom in straightforward language that speaks to their customers’ needs. From here, we rebuilt the brand from the ground up.
In Spring 2022, we launched PayerWatch. A new visual identity, market positioning, value proposition, and custom WordPress website supported the Saas rebrand. We developed a comprehensive rollout strategy to help employees in the new business, focusing on the company, culture, clients, and community.
As a result, the business saw a significant rise in pride and unity following the launch of the new brand. In just six months after the launch, the entire PayerWatch brand was activated for growth, consistently represented across all print, environmental, and digital channels.
Propr supported the transition to take ongoing marketing efforts in-house as the PayerWatch team was poised to build out their internal marketing division.
The industry leader in denial management software & support services launches a new name, brand identity, and enterprise website.
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