What's the Most Compelling Message You Can Send Your Customers?

Good question.

Most would consider responding with our capabilities, services, products, premium ingredients, or the latest technology and processes. 

While it is essential that you can handle what your customers need and want, leading with your products, services, processes, or ingredients isn’t very compelling to your customers. 

In fact, it is boring and often unnecessary. 

The most compelling message your brand can send your customers is the values you live by and stand behind.

According to HBR, “The pandemic truly challenged brand loyalty.” Customer loyalty derives not from products or services but from what you and your brand stand for. According to Forbes.com, over 90% of consumers what to engage with brands with a clear purpose. 

When you differentiate your brand through your core values, you’re providing a road map for your team, vendors, and collaborators on what matters most and is non-negotiable. 

This is how you empower your team and brand to be itself consistently and comfortably. 

Transparently and actively standing for what matters most—your core values—sends the most compelling message to your customers and will lead to great results for all facets of your operation.


Are you looking to grow your business with a stronger brand?

Bobby Gillespie


With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

By: Bobby G


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Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
Let’s turn your vision into reality.

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