What's the best way to authentically differentiate your brand?

I’ll tell you.

First, let’s establish what we mean by “brand.” Your brand is not your logo, name, message, product, or service. It’s the reputation of your company.

Those other things represent your brand. In other words, your logo, name, message, product, or service are an expression of the reputation you are working hard to earn.

So, to differentiate your brand from everyone else, even if you sell a commodity, is to be yourself. As Naval Ravikant said, when you are your authentic self, you have no competition because no one can compete with you in being you.

He is right.

But how do you clarify your brand (reputation) and make it understandable and actionable for your team and collaborators?

That’s easy.

Define your 3-4 core values and purpose (in your brand voice), and commit to using your values and purpose as guidelines for every decision made by every leader, employee, team, and collaborator in your company.

As Seth Godin said, everything is marketing. He’s also right because everything you do sends a message. Make sure that message conveys your values and purpose, and you’ll earn the right reputation every day.

You must be consistent, which will come easily with actionable and authentic core values.

This works and is a huge part of Steve Jobs’s legacy at Apple and one of his best lessons for all business leaders. And that’s why before any pixels are pushed, or words are written, we at Propr clarify and understand your core values.


Are you looking to grow your business with a stronger brand?

Bobby Gillespie


With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

The Business Power Hour Guest Appearance

By: Bobby G    02/2023

The Business Power Hour Guest Appearance

By: Bobby G


Share On:
Propr TM logo

Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
Let’s turn your vision into reality.

Schedule a call