3 Things to Help Get More Out of Your B2B Marketing This Year

1. Stop waiting for the recession. Many brands have cut back or stopped marketing outright in the second half of 2022. These brands will suffer immensely, and the cost to regain the lost brand equity from halting marketing could ruin the business. Even if you have to trim your budget, do so but do everything in your power to allocate resources to stay top of mind and remind your customers and audiences that you are still there and ready to help.

2. Question your channels. Yeah, some of the social channels might help you get in front of your target audiences, but do you really want your brand associated with the sh!t-show of Musk, the spying of TikTok, and the evil of Facebook? If you decide to market on these platforms, you must own it, but we recommend avoiding them at all costs.

3. Be brave & fearless in your marketing. Playing it safe is no way to increase market share or disrupt your industry. So don’t.

All the best this year, and remember, your brand is not your logo or message. It is your reputation; act accordingly!

Need help? Propr is here to help! Contact us, and let’s get started.



Are you looking to grow your business with a stronger brand?

Bobby Gillespie


With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
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Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

Operationalize Your Brand, an Overview

By: Bobby G    01/2023

A Branding Overview to Operationalize Your Brand

By: Bobby G


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Performance & results drive our passion for service.
Let’s turn your vision into reality.

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