“Their transparency and curiosity bring us to where we want to be and motivate us to do better.”
– Sarah Cunningham
Propr Design worked closely with Greenspring Advisors, a Maryland-based financial advisory and corporate retirement firm, asses then transform their brand for the accelerated growth. Propr began the process by helping position the firm’s competitive advantage, then redesign, and build an all-new website to feature as the keystone for robust and ongoing comprehensive marketing efforts.
- Brand Strategy
- Brand Development
- Content Strategy
- Website Design & Development
The website features a strategic information architecture aimed to segment visitors through a unique customer journey of helpful content and informative experiences. During the engagement, Propr focused on improving site authority by integrating SEO best practices and wrote clear, direct, and extensive copy that speaks to the customer in their language.
Overall the new brand and website have been very successful, with early signs of improved SEO, traffic, and visitor engagement. The final product excels at usability for both managers and visitors alike.
Propr is a passionate collection of agile and nimble problem solvers, strategists, and creators with expertise in strategy, design, and digital. Propr helps our diverse range of clients develop and activate their brands with:
Let’s Unleash Your Brand’s Potential! Contact Propr >