Propr Simplicity Mindset

Propr Simplicity Mindset

We’ve been doing much diligence to develop the Propr Simplicity Mindset while advocating for our clients to embrace the mindset.

The Simplicity Mindset is a leadership, life, and brand philosophy, just as the name denotes. As Confucius once said, “Life is really simple, but we insist on making it complicated.” Commitment to the Propr Simplicity Mindset helps us keep it simple, and as Clare Boothe Luce famously said, “Simplicity is the ultimate sophistication.” And like we always say, your brand equals your reputation; who wouldn’t want to be known as such?

When committing to Simplicity Mindset, you will:

  • Do more with less and declare war on complexity
  • Acknowledge growth hacks are for hacks
  • Be direct in messaging and say more with fewer words
  • Embrace Occam’s Razor
  • Avoid gimmicks, be simple but never boring
  • Be approachable, accessible, and purposeful
  • Compete, connect, and communicate through your values
  • Do the work required to remove what is unnecessary

Are you looking to grow your business with a stronger brand?

Bobby Gillespie


With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

LinkedIn Hashtag Strategy

By: Bobby G    12/2021

LinkedIn Hashtag Strategy

By: Bobby G


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Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
Let’s turn your vision into reality.

Schedule a call