We’ve been doing much diligence to develop the Propr Simplicity Mindset while advocating for our clients to embrace the mindset.

The Simplicity Mindset is a leadership, life, and brand philosophy, just as the name denotes. As Confucius once said, “Life is really simple, but we insist on making it complicated.” Commitment to the Propr Simplicity Mindset helps us keep it simple, and as Clare Boothe Luce famously said, “Simplicity is the ultimate sophistication.” And like we always say, your brand equals your reputation; who wouldn’t want to be known as such?

When committing to Simplicity Mindset, you will:

• Do more with less and declare war on complexity
• Acknowledge growth hacks are for hacks
• Be direct in messaging and say more with fewer words
• Embrace Occam’s Razor
• Avoid gimmicks, be simple but never boring
• Be approachable, accessible, and purposeful
• Compete, connect, and communicate through your values
• Do the work required to remove what is unnecessary