Our 2022 Mantra: Focus your Positioning on What Matter Most

Our 2022 Mantra: Focus on What Matter Most

Over the past few years, the fates have graciously bestowed upon me a mantra for the new year based on lessons learned during the previous year. And since one of our core principles is CI&E – constant improvement and empowerment, it is only proper to share our lessons with you.

The 2020 Hindsight Matra

“Give them the benefit of the doubt.” Why? Because when we are left to speculate, we tend to follow negative thoughts. For example, if someone misses a scheduled meeting, do we assume and think, “did that jerk blow me off?” Or, do we give them the benefit of the doubt and come from a place of kindness and empathy, “I hope they are OK and hope we can reschedule to a better time for them.”

2021’s Covid Inspired Mantra

“We can’t predict the future, but we must commit to thinking about it.” This mantra has evolved into a staple when we talk about the vision for our client’s brands. Have a 5-10 year vision, but plan it out six months at-a-time because, while you must have an idea of what you are working towards, planning beyond six months is a waste of time.

The 2022 (AKA Double-Duece) Matra

“Focus on what matters most.” It is essential to remind ourselves to let go of the BS while focusing on what matters most (to you, your family, your clients and customers, your team, your brand, etc.). Committing to this mindset of simplicity will free your mind and spirit from much junk that gets in the way and allow you to focus on the important stuff.

  • Please give them the benefit of the doubt.
  • Commit to thinking about, not predicting, the future.
  • Focus your positioning on what matters most to your brand; forget the rest.

Here’s hoping our lessons can help you be a happier, healthier, better human.

In 2021 we helped Upspring figure out what matters most to its brand and what doesn’t. Check out the case study to see how big a difference this made for them.


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