Market Like a Laser, Not the Sun


Hey, it’s your boy, Bobby G from Propr, shouting out from the beach.

Building and marketing your brand is an infinite game played with finite resources. As I’m relaxing on the beach all week, I realize the sun is the perfect metaphor for this. The sun has the power to cast light everywhere, without fail. But no brand has that kind of power. Don’t try to be the sun. Instead, focus your resources with laser accuracy to make a more significant impact.

Start here.

In the b2b game, we are still trying to make authentic connections with people, think P2P, because it is always about helping others. Use direct plain language and messaging, always avoiding hacks and gimmicks. The flowery language might seem like fun, but chances are you’re confusing your audience. Demand consistency across your entire brand in your design, messaging, tone of voice, digital, social, management, and how you interact and treat people. Any inconsistency hurts your brand, requiring additional resources to mitigate or improve. Building and marketing your brand is an infinite game played with finite resources. Use them wisely; now, back to the beach!

Transcript:

Hey, it’s your boy Bobby G from Propr shout out from the beach. You know, building and marketing your brand is infinite gameplay with finite resources. So you know, while I’m chilling on the beach all week, I realized the sun is a really great metaphor for this. So here we know the sun has the power to cast light and energy everywhere without fail. But no brand has that kind of power. So don’t try to be like the sun; instead, focus your resources with laser accuracy. To make a more significant impact. Start here. In the B2B game, we’re always trying to make more authentic connections with people. So think of it as P2P people connecting with people to help other people. Okay, use direct language, plain and direct language, avoiding hacks and gimmicks and flowery language may seem like fun, but chances are you confusing your audience, what you do for whom, and why it matters. Demand consistency across your entire brand; start as early as possible. It doesn’t have to be a massive investment, but it just needs to be consistent everywhere. This means design, messaging, tone of voice on your digital and social platforms, management, and how you interact and treat people both internally and externally. Any inconsistency here hurts your brand, and requires additional resources to mitigate or improve who’s got those. So remember folks, building your marketing your brand is an infinite game, played with finite resources. Use them wisely. Now I’m going back to the beach.

 

Are you looking to grow your business with a stronger brand?

Bobby Gillespie

Bobby-G-scaled

With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

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Propr is a boutique brand strategy and creative agency.
Performance and results drive our passion for service.
Let’s do great things for your brand together.

Schedule a call