Inspiration and Its Impact on Creativity

Inspiration and Its Impact on Creativity

I’m a big believer in inspiration and its impact on creativity. I believe John Dewey wrote about the origin of ideas and how nothing comes out of your mind without first putting stuff in there. Feed your mind, as they say.

Feeding your mind to help develop concepts and ideas is a huge part of successful design. It also helps manage the client’s expectations and limit big surprises. In the old days designers would go behind closed doors for like a month, then come out of hibernation and say to the client: here it is! Today that shit doesn’t fly. Propr’s entire design process is built around research, managing expectations, and of course empathy for the user.

When I was teaching design a few years back or when reviewing portfolios one of my favorite pieces of advice has to do with inspiration. I tell young designers to look at more work, follow today’s trends and dig into design history to avoid the latest fads, and always gather inspiration. But the most impart part about inspiration is making sure you are getting it from more than one place. Because if you are only get your inspiration from a single source, you are stealing. And stealing isn’t proper.

 

Are you looking to grow your business with a stronger brand?

Bobby Gillespie

Bobby-G-scaled

With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance. See our services.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

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About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

By: Bobby G

02/12/2019

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Propr helps you design how humans connect with your brand: holistic brand strategy & creative direction for small businesses.

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