It is your reputation. But how does your logo fit into your brand?

Simply, your logo (as well as your messaging, website, collateral, etc.) is a creative expression of your brand.

When evaluating your brand, you must ask yourself:

“Is this helping us earn the desired reputation?”

If the answer is anything but a resounding “HECK YEAH!”

Pick up a copy of Bobby’s book to help you clarify your vision for yourself, your leadership, your team, your customers, and everyone associated with your company.

Click the link to check out Bobby’s book, Build Your Brand Like You Give a Sh!t.