How Can Leaders Strengthen Their Company Brand at No Cost?

How Can Leaders Strengthen Their Company Brand at No Cost?

The current economic times are challenging, but you don’t need to spend money on things that can significantly impact your company brand.

Here are three ways:

1. Show compassion, kindness, and generosity. For most of us, this comes easy and makes us feel good while building a positive public impression of your brand. 

(Tip: be authentic and make a difference in causes you care about.)

2. Communicate directly with your audience, be honest and transparent about your challenges, and reassure them by showing how you plan to overcome the current challenges and reflect on your accomplishments over the past year. 

(Tip: don’t make it just about money). 

3. Commit to a significant positive change for your people and culture. For example, give your people more flexibility in their schedule and where they can work, go to a four-day workweek, or do something more impactful that your folks want and will be grateful for. Having a team that loves where they work can make a massive impact on long-term success. 

(Tip: ask your people what they want, then give it to them!)

Need help strengthening your company brand at no cost? Propr can help contact us to get started!


Are you looking to grow your business with a stronger brand?

Bobby Gillespie


With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

Differentiate Your Positioning

By: Bobby G    03/2023

By: Bobby G


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Performance & results drive our passion for service.
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