The current economic times are challenging, but you don’t need to spend money on things that can significantly impact your company brand.

Here are three ways:

1. Show compassion, kindness, and generosity. For most of us, this comes easy and makes us feel good while building a positive public impression of your brand. 

(Tip: be authentic and make a difference in causes you care about.)

2. Communicate directly with your audience, be honest and transparent about your challenges, and reassure them by showing how you plan to overcome the current challenges and reflect on your accomplishments over the past year. 

(Tip: don’t make it just about money). 

3. Commit to a significant positive change for your people and culture. For example, give your people more flexibility in their schedule and where they can work, go to a four-day workweek, or do something more impactful that your folks want and will be grateful for. Having a team that loves where they work can make a massive impact on long-term success. 

(Tip: ask your people what they want, then give it to them!)

Need help strengthening your company brand at no cost? Propr can help contact us to get started!