Focus You Positioning on What Matters Most

Focus You Positioning on What Matters Most

Leadership is not management. Leadership is putting your people in a position to be successful and only focusing on what matters most. When it comes to leading your brand, simplify things by focusing your brand’s positioning only on what matters most to the organization or company. The rest is a distraction or worse.

Over the past few years, the fates have graciously given me a mantra for the new year based on lessons learned during the previous year. And since one of our core principles is CI&E – constant improvement and empowerment, it is only proper to share our lessons with you.

The 2020 Hindsight Matra

“Give them the benefit of the doubt.” Why? Because when we are left to speculate, we tend to follow negative thoughts. For example, if someone misses a scheduled meeting, do we assume and think, “Did that jerk blow me off?” Or, do we give them the benefit of the doubt and come from a place of kindness and empathy, “I hope they are OK and we can reschedule to a better time for them.”

2021’s Covid Inspired Mantra

“We can’t predict the future but must commit to thinking about it.” This mantra has become a staple when discussing the vision for our client’s brands. Have a 5-10 year vision, but plan it out six months at a time because, while you must have an idea of what you are working towards, planning beyond six months is a waste of time.

The 2022 (AKA Double-Duece) Matra

“Focus your positioning on what matters most.” We must remind ourselves to let go of the BS while focusing on what matters most (to you, your family, your clients and customers, your team, your brand, etc.). Committing to this mindset of simplicity will free your mind and spirit from much junk that gets in the way and allow you to focus on the important stuff.

  • Please give them the benefit of the doubt.
  • Commit to thinking about, not predicting, the future.
  • Focus your positioning on what matters most to your brand; forget the rest.

Here’s hoping our lessons can help you be a happier, healthier, better human.

In 2021, we helped Upspring determine what matters most to its brand and what doesn’t. Check out the work to see how big a difference this made for them.



Are you looking to grow your business with a stronger brand?

Bobby Gillespie


With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards

Propr is a boutique brand strategy and creative agency. We help companies and non-profit brands grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

10 Web Design Resources

By: Bobby G    05/2021

10 Web Design Resources

By: Bobby G


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Performance & results drive our passion for service.
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