Essential Guide To Branding Design: What You Need To Know in 2021
Being successful in business is about more than just creating a great product. It’s also about creating a memorable brand. Think about how brands like Starbucks rule over all the other companies offering teas or coffee. What they have to offer is more than just a beverage; it’s an experience, an identity, and a tribe to which customers feel that they belong.
Branding is what allows successful businesses to set themselves apart from their competitors. Used correctly, it enables you to turn passing trade into loyal customers. In the long term, it could be the key to your success. So how do you create an impactful brand design in 2021? Let’s take a look…
Pick A Value And Stick To It
Before you start picking out a color palette or experimenting with different fonts for your logo, it pays to spend some time thinking about your company’s core identity and doing research. What values do you want to align yourself with? How do you want your brand to make people feel?
If you are unsure where to start, think about your target audience. Who is the typical customer of your business? What is their gender, age, income bracket, and outlook on life? The more you know about your customers, the more quickly you can create a brand that appeals to them. It might even be worth conducting customer surveys to find out more about the people who use your services or products. Remember – a brand is more than just a logo. It is also a tagline, a design style, and, perhaps most importantly, a brand is your reputation. Branding is about deciding how you will speak to your audience to attract and retain them as loyal customers.
A great example is Ben & Jerry’s mission statement which is three mission statements in one. “Ben & Jerry’s operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike.” Setting exact values for your business will serve you in the long run.
Your Website Clean And Easy To Navigate
Once you have done all this research, the tricky part of branding is to distill your vision down into a simple and memorable brand. That means creating an instantly recognizable logo, as well as a website that is clean and easy to navigate while being a great visual representation of your brand. It’s usually best to stick to a single color, or perhaps two at the most, to represent your brand. Quality design influences almost every process in an organization.
CR of Maryland (as seen above) has a clean and comprehensive website and logo that represents its brand and business. Propr can provide you with a custom website and logo to build your brand and give you the confidence and momentum to grow your business.
Stick To A Single Color
Consistency is the key to successful brand development. Spend time early in developing your business, creating an exact brand, and then sticking to it as much as possible. You might need to carry out a rebrand in the future once your company has grown and changed, but this should be a single event. Don’t confuse consumers by using multiple logos or evolving your brand message too often.
Know Your Customer Deeply
Once you have found your audience, it is important to keep them in mind throughout the brand development process. Stay in touch with your audience’s values and feelings about current issues. By keeping your audience in mind this way, you can avoid saying anything or using any symbols or images that might cause offense and prompt a backlash against your brand.
Branding design in 2021 can be tricky, especially as many companies compete to create brands that hold the same groups of consumers’ attention. If you have already taken these steps but need a new look or an update, Propr can help you build a kick-ass brand or rebrand with our branding workshop. We don’t just make pretty websites and good-looking brands; we produce tools and plans that get our clients desired results and outcomes.
Are you looking to grow your business with a stronger brand?
With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance.
Schedule a call to learn how we can help you transform your brand for consistent and better performance.
Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.
Ready to transform your brand for consistent and better performance? Contact us today!