Custom WordPress Landing Pages: Something New We Learned

Custom WordPress & Landing Pages: Something New We Learned

There are myriad benefits of a fully custom WordPress website for growing brands. But here’s something new. 

Despite the appearance of a lower initial price tag on page-builder or theme websites, the cost paid by your marketing and campaign folks, lead generation efforts, and marketing operations can be enormous. 

At Propr we never use page builders or cookie-cutter themes, only custom-designed websites. While there can be a time and place for them, we don’t use them because we are all about growth and performance results. There are also web accessibility risks to using genetic themes beyond building a generic brand. 

But this post isn’t about the toll a cookie-cutter website has on your resources. It’s about a new way to leverage your custom website that one of our clients taught us—using custom landing pages, you can automate many internal processes and procedures. 

Internal teams can automate many requests and feedback-gathering efforts by simplifying your operations using custom landing pages on your custom WordPress website.

Alternative Uses for Landing Pages

For example, using custom non-indexed landing pages, you can automate the following: 

  • Creative requests, like photography, design, messaging, etc.
  • Collecting feedback and input from internal teams
  • Building and facilities requests
  • HR and personnel forms
  • SEO landing pages to rank higher for your keywords
  • And more!

We’re super impressed by our client thinking creatively and making even greater use of their high-performing, fully custom WordPress website. 

Are you looking to update your WordPress website, improve internal operations, and save time, resources, and sanity?


Could you use custom landing pages to save time and be more efficient?

Bobby Gillespie

With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance. See our services.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards
Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

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By: Bobby G    05/2023

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By: Bobby G


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Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
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