I Wrote a Book on Branding

I wrote a book on branding.

It is a book on branding that has nothing to do with design.

Build Your Brand Like You Give A Shit is a book on branding that has nothing to do with design. It is a manifesto on how to build a brand people care about.


What’s up, friends? It’s your boy, Bobby G, from Propr

Back in 1999, I started my career working at a Dot Com, and I spent, you know, 22 years, 23 years in the business working both in-house and the first half of my career. And on the agency side for the second half.

And for the past eight years, I run my own agency. So, in all that experience, there’s one common theme around the most successful brands and businesses I’ve worked with and helped: that they give a shit. And, a lot of themes that support what giving a shit is all about. So the good news is I wrote a book about, I wrote a book about giving a shit about your brand, giving a shit about your reputation, your impact on the world, your impact, all in business and your success.

Check it out, let me know what we think. I hope you enjoy it. See you soon.


Bobby Gillespie redefines your brand as your reputation to make it more personal—as it should be because you want to engage with people no matter what your business or organization’s purpose. In an overly transactional world, where financial statements are one of the only elements that factor into major decisions by business leaders, Bobby G reminds us there is a better way.

At its core, Build Your Brand Like You Give a Shit is a wake-up call to focus on what matters most, realness. Ditch the gimmicks, false narratives, and short-term gains for a more sustainable, scalable, and fruitful approach to building brands that matter.

Could you use custom landing pages to save time and be more efficient?

Bobby Gillespie

With 24 years of creative experience in leadership, planning, and executing performance-based branding and web design strategies, Propr and I help small and medium-sized companies and organizations grow revenue, attract new customers, manage and scale their brands, and improve marketing performance. See our services.

I’m also the author of Build Your Brand Like You Give a Shit.
Connect and follow me on LinkedIn.

Schedule a call to learn how we can help you transform your brand for consistent and better performance.

About Propr

Propr Branding and Web Design Best of Maryland Awards
Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic & identity design, messaging & custom WordPress website design & development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

By: Bobby G


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Propr helps you design how humans connect with your brand: holistic brand strategy & creative direction for small businesses.

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