Lime Marketing Rebrand & Website

Brand Strategy
Identity Design
Brand Guidelines
Web Design & Development
Design System & Templates
Digital Marketing Assets
Dynamic Brand Guidelines

Strategic B2B tech rebrand & website, marketing tools, and an all-new corporate website for life science’s leading marketing firm.

Download the Lime Marketing Case Study
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Lime Marketing Rebrand

Bring life into life science marketing.

Lime Marketing is a firm that specializes in life sciences marketing and partners with internal marketing teams to audit and improve their strategy and return on investment. “Lime is a unique marketing strategy and capabilities partner for life science companies who want to do right by their customers, employees, shareholders, and society.” Therefore, the firm was experiencing sudden growth and partnered with Propr Agency to create a B2B tech rebrand & website.

Brand Strategy

As a result of Propr’s discovery sessions with Lime’s leadership team, we uncovered that the way the former brand represented itself could have been more straightforward; it left users with the impression of an agricultural-related business, and it was difficult to understand the breadth of its vast product offerings. Just like many brands in their first iteration, it had defaulted to a cliché brand identity and messaging approach.

“Propr’s ability to work with you on finding the intersection of creative experience and strategic goals while keeping user intent and business purpose in mind are skills many agencies in this space lack.”

Michele Benton | CEO

Brand Messaging

Through our research, it became clear that Lime Marketing’s prior messaging left users with too many questions about what exactly they do, and improving brand messaging became a key goal.

Our strategy was to accomplish brand clarity and purpose through information architecture, content strategy, and B2B tech rebrand.

The Website

An intuitive information architecture organized their content into clear, succinct, user-first categories to improve the user experience. In addition to refined website design, typography, and select photography, the page-by-page content strategy helped to organize content, improve messaging, and make copy-dense pages more accessible to the user.

Are you looking to grow your organization with a stronger performing brand?

Operationalizing the Brand

Beyond the brand identity and the new B2B tech rebrand & website design and development, Propr Agency empowered Lime’s team with the tools to implement their new brand across all communication channels. These tools included custom graphics for frameworks, custom icons for products, templates for sales presentations, marketing collateral, and client deliverables.

Case Study


Lime Marketing was experiencing sudden growth, and the brand needed to represent a more mature firm. The two primary challenges were to 1. Develop a brand system that characterizes a leading marketing firm in the life sciences vertical; 2. Leverage UI, design, and strategy best practices to help the firm communicate what the firm does and with whom they work.


Propr Agency reenvisioned Lime’s approach and delivered a sophisticated, unique brand identity system, custom website, and the implementation tools they needed to operationalize their brand.


Our partnership empowered the Lime Marketing team with the resources to be self-sufficient and continue growing, thus transforming their teams from being stuck and scrambling for resources to having tools that optimized their efficiency and elevated their products.

Strategic rebrand, marketing tools, and an all-new corporate website for life science’s leading marketing firm.


About Propr

Propr is a boutique brand strategy and creative agency. We help companies and organizations grow through high-performing brand strategy, graphic and identity design, messaging, and custom WordPress website design and development. Performance and results drive our passion for service. Let’s do great things for your brand together.

Ready to transform your brand for consistent and better performance? Contact us today!

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Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
Let’s turn your vision into reality.

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