Lime Marketing Rebrand & Website

Bring life into life science marketing.

Lime Marketing is a firm that specializes in life sciences marketing and partners with internal marketing teams to audit and improve their strategy and return on investment. “Lime is a unique marketing strategy and capabilities partner for life science companies who want to do right by their customers, employees, shareholders, and society.” Therefore, the firm was experiencing sudden growth and partnered with Propr Agency to create a B2B tech rebrand & website.

As a result of Propr’s discovery sessions with Lime’s leadership team, we uncovered that the way the former brand represented itself could have been more straightforward; it left users with the impression of an agricultural-related business, and it was difficult to understand the breadth of its vast product offerings. Just like many brands in their first iteration, it had defaulted to a cliché brand identity and messaging approach.

Through our research, it became clear that Lime Marketing’s prior messaging left users with too many questions about what exactly they do, and improving brand messaging became a key goal.

Our strategy was to accomplish brand clarity and purpose through information architecture, content strategy, and B2B tech rebrand.

An intuitive information architecture organized their content into clear, succinct, user-first categories to improve the user experience. In addition to refined website design, typography, and select photography, the page-by-page content strategy helped to organize content, improve messaging, and make copy-dense pages more accessible to the user.

Beyond the brand identity and the new B2B tech rebrand & website design and development, Propr Agency empowered Lime’s team with the tools to implement their new brand across all communication channels. These tools included custom graphics for frameworks, custom icons for products, templates for sales presentations, marketing collateral, and client deliverables.

Challenge

Lime Marketing was experiencing sudden growth, and the brand needed to represent a more mature firm. The two primary challenges were to 1. Develop a brand system that characterizes a leading marketing firm in the life sciences vertical; 2. Leverage UI, design, and strategy best practices to help the firm communicate what the firm does and with whom they work.

Solution

Propr Agency reenvisioned Lime’s approach and delivered a sophisticated, unique brand identity system, custom website, and the implementation tools they needed to operationalize their brand.

Impact

Our partnership empowered the Lime Marketing team with the resources to be self-sufficient and continue growing, thus transforming their teams from being stuck and scrambling for resources to having tools that optimized their efficiency and elevated their products.

Strategic rebrand, marketing tools, and an all-new corporate website for life science’s leading marketing firm.