A Propr Case Study
Greenspring Advisors
Their transparency and curiosity bring us to where we want to be and motivate us to do better.
Propr Design has devised brand strategies and an editorial style guide to optimize the online presence of our financial advisory firm.
Where was your brand, your business, before working with Propr? Where is it now?
We’ve initially engaged Propr Design to help us formulate brand strategies that speak to our brand message, style, and vision. After workshops and interviews with our CEO and partners, Propr helped us develop a brand foundation and editorial style guide to help us make crucial branding-related decisions.
We also had an old website that had confusing navigation and messaging. It didn’t accurately represent us professionally, generate leads, or support our marketing efforts. Propr redesigned and redeveloped our website to integrate more functional tools—such as CRM integration—that support our marketing efforts and streamline our operations. Additionally, they’ve worked on our backend to make it user and SEO-friendly. We now have KPIs for the website, search, and lead generation.
WHAT ARE SOME KEY SUCCESSES YOU EXPERIENCED AFTER WORKING WITH PROPR?
As part of a major brand transformation, Propr helped Greenspring Advisors design and build an all-new WordPress website with a professional, responsive, mobile-friendly design and extensive copywriting. Within 4-months of launching, we have already seen about a 270% return on our investment with Propr Design.
HOW HAS WORKING WITH PROPR IMPACTED YOUR BUSINESS?
Propr Design has a thorough understanding of our brand positioning, and they’ve been able to translate that into the results they’ve delivered. Since we’ve launched our new website, we’ve heard nothing but positive feedback from our users. They particularly appreciate its warm and welcoming look, which says a lot about our people-oriented organization.
Additionally, our new editorial style guide has helped us make more intelligent decisions that help bring forward a stronger brand message among our clients. Our improved branding and newly launched website brought us a lead that led to a $2.7 million contract with a client.
WOULD YOU SAY YOUR BUSINESS IS BETTER POSITIONED IN THE MARKETPLACE?
Yes, our business is much better positioned in the marketplace. Not only is the new website funneling leads, but it’s a resource for our clients, and it showcases our financial advisors for the experts and thought-leaders they are.
Depth of the Engagement
Branding Workshop Takeaways
WHAT WERE YOUR EXPECTATIONS OF THE BRAND WORKSHOP PROCESS?
In the beginning, we were not sure about the brand workshop. We had conducted branding exercises before and felt committed to our values. We suspected that they would try to convince us to change everything completely, but that wasn’t the case at all.
WHAT ARE YOUR KEY TAKEAWAYS FROM THE BRAND WORKSHOP?
Propr’s brand workshop started similarly but ended up being very different from the other branding exercises we had done. We revisited our brand purpose and validated our core values but uncovered some key missing pieces. We were able to identify our brand personality clearly for the first time, and the conversation around identifying our core audiences led to epiphanies we wouldn’t have otherwise realized.
HOW CAN THE BRANDING WORKSHOP BENEFIT OTHER BUSINESSES?
Trust the process. You will be surprised by a new way of looking at things. For example, it might seem tedious to discuss things such as personality traits, but it’s the conversation and sometimes the disagreement that reveals opportunities.
HOW DOES IT FEEL TO BE PROPR?
We are excited to be in a place where we finally have all of the right tools to support our strategic marketing efforts and collaborate better across vertical functions.
