Build Your Brand Like You Give a Shit

“A passionate, raw, and gutsy manifesto…”

Bobby Gillespie founded Propr and authored the book, Build Your Brand Like You Give a Shit: Embrace Your Purpose and Unleash Your Potential.

Summary: Redefining your brand as your reputation makes it more personal—as it should be. In an overly transactional world, where financial statements are one of the only elements that factor into major decisions by business leaders, Bobby G reminds us there is a better way.

At its core, Build Your Brand Like You Give a Shit is a wake-up call to focus on what matters most, realness. Ditch the gimmicks, false narratives, and short-term gains for a more sustainable, scalable, and fruitful approach to building brands that matter.

It’s time to replace frustration with fulfillment.
It’s time to stop hoarding power and money.
It’s time to stop thinking of people as expendable.
It’s time to create an honorable legacy.
It’s time to lead by example.

Bobby Gillespie, siting on an old chair in Baltimore

“Bob is the ultimate brand pro. Knowing him for several years, it has been amazing to watch him refine and perfect his craft. He is one of the deepest thinkers I know. Bob is firm in his convictions and will always give it to you straight. Anyone looking to build or improve their brand will benefit from this book.”

— Chris Feroli, VP Sales Dynamic Yield

“In typical Bobby G form, he gets in your face about your brand. He takes us all the way to the root of our brands - our core values. Bobby is our big brother loving us enough to tell us the truth. The truth is that people who give a sh!t about their brands will reveal their potential in this milk toast market. Authenticity is what it’s all about; Bobby lives it in our face in Build Your Brand. Read this book, then build your brand.”

— Jason Blumer, CPA, CEO of Blumer CPAs, CEO of Thriveal Network, Consultant & Advisor to agencies that want to scale

“I dislike nearly every book on branding, but this one is not as bad as the rest.”

— David C. Baker, author of The Business of Expertise

“This book, like its author, provides a fresh, practical, and powerful guide to build a brand that people actually care about."

— Michael Zipursky, CEO & Co-Founder, Consulting Success®

[Hard cover, soft cover, kindle]



Part I

Be Yourself and Be Great at Business
1 Are you faking it?
2 Don’t Focus on Winning
3 Build Your Reputation
4 Authentic Leadership

Part II

Building Your Brand the Right Way
5 No Dogma
6 It’s Our Duty to Give Back
7 Too Transactional
8 Creative Problem Solving
9 Build Your Tribe
10 Take Care of Yourself

Library of Congress Control Number:
979-8-218-01713-2 (hardcopy print),
979-8-218-03260-9 (softcover)
979-8-218-02548-9 (ebook)

Propr is a boutique brand strategy and creative agency.
Performance and results drive our passion for service.
Let’s do great things for your brand together.