Your Branding Agency Partner

Propr is a branding agency with a decade of experience developing brands for fintech companies. Our Brand Strategy Workshop for fintech will empower your marketing and sales teams with the branding tools to support your growth objectives.

Branding Workshop Benefits

  • Customized and actionable branding strategy including refined mission, vision, and purpose
  • Audience clarity and core messaging
  • Relevant and relatable values
  • Brand Personality/Voice and Tone Guidelines

Propr Agency's Branding Workshop for Fintech Companies

Define & Refine Your Branding Platform

When you establish what your fintech company stands for and who your target audiences are, your company has the tools to focus its efforts and maximize its impact.



The first step in your branding journey is to clarify and define your fintech company's authentic core values and contextualize them in practical and actionable ways.


Mission &

The common goal and purpose of what fulfills you and your best people must be established and clear, setting a "North Star" branding strategy for your fintech company that everyone works toward.


Personality &
Tone of Voice

Developing and defining your fintech company's personality and tone of voice gives our agency and your team the parameters to know when your copywriting and designs are appropriate.


Core Brand

Committing to communicating, competing, and connecting through your values and purpose requires composing core messaging that will become the guide for all unique communications from your fintech company.



Understanding who your fintech audiences are, what’s important to them, who and what is influencing them, and how they measure success empowers your strategic teams and collaborators with actionable insights to maximize branding efforts.


Audit & Branding

We will confidently ask and answer the critically important question, “What is best for your company?" Here, Propr Agency makes our recommendations, set priorities, and devise a plan to transform your brand for performance.

Agency Deliverables: Branding Analysis & Recommendations, Branding Strategy Doc, and Brand Growth Roadmap for your Fintech Company

Brand Strategy Workshop Add-ons/ Bundle Options*

Powerful Supporting Services

For more established brands, deeper dives are warranted to develop a full 360-degree view of your market and situation. Smaller brands can bundle design & writing services. See our complete branding and creative services & capabilities.

Deeper Research & Insights

  • Stakeholder
  • Internal & External
  • Competitor
  • Keyword

*Larger projects that involve extensive branding or rebranding, brand communications, and enterprise websites following the Brand Strategy Workshop are bundled and or scoped separately.

Why our Brand Strategy Workshop Works for Fintech Companies

Our branding agency specializes in helping fintech companies identify and articulate what sets your company apart, including core values, mission, vision, and personality – all crucial elements for a sustainable and scalable growth strategy. We ensure these core components are clear, concise, and actionable for everyone involved. By working with Propr Agency, you’ll have a unified team that fully understands your mission and goals, and can help you achieve consistent brand success. It can be difficult to tackle this alone, but we’re here to cut through the noise and help you build an outstanding and highly successful branding strategy.

Propr Agency helped us gain some alignment internally regarding who we were, who our audience was, which opportunities and challenges we had, and what our core messaging should be. They were one of the best agencies I’d ever worked with.

Abbi Ludwig
VP Marketing
Port Discovery

Propr Agency's Brand Strategy Workshop helped us clarify our values and messaging, which reduced our sales cycle from nearly 12 months to 8 weeks. We significantly increased revenue and hit our three-year goals six months after the Workshop.

Todd Jones
Managing Director
WebbMason Analytics

Propr Agency has a thorough understanding of our brand positioning and has translated that into results. Our new brand strategy and style guide has helped us make smarter decisions that help bring forward a stronger brand message among our clients.

Sarah Cunningham
Director of Marketing
Greenspring Advisors

The Brand Strategy Workshop Origins

Branding Workshops are run and facilitated by Propr Agency’s executive team. The Workshop is Bobby’s brainchild, initially designed in 2013 to dig deep into your fintech company’s operations and goals to understand what’s best for your brand and audiences. This process eliminates ego and whim from major-impact projects, achieving significant results and brand performance. In ten-plus years, the Propr Agency has helped dozens of fintech companies solidify the most critical facets of their brand, unifying teams and eliminating many of the common challenges keeping fintech companies from exceeding their goals.

SaaS & Fintech Brand Strategy Workshop Alumni

Practifi Fintech - Propr Agency
OhmniLabs Tech - Propr Agency
PayerWatch SaaS- Propr Agency
Webmason Analytics Fintech - Propr Agency


Build your brand

Join the dozens of fintech leaders who have embraced their company's purpose and unleashed its potential today!

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Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
Let’s turn your vision into reality.

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