Q: Who should participate in the Branding Workshop sessions?
A: Propr Agency's process is very inclusive and we’ll speak with all stakeholders, but your fintech company's Branding Strategy Workshop sessions are best attended by senior leadership, no more than three people.
Q: Can the Workshop be part of a larger fintech tech branding project or rebrand for our company?
A: Yes. The Workshop can be part of a big-picture fintech tech branding project. In fact, as an experienced branding agency for fintech companies, we recommend the Branding Workshop as the first step of all large projects and rebrands.
Q: What should we expect for agency meetings and communication?
A: Propr Agency partners with fintech companies throughout North America. For this reason, our Branding Workshop sessions take place virtually over Zoom and can include stakeholders from any geographic location. The agency's day-to-day communications can be customized based on your preferences but most commonly happen via Slack or email.
Q: Does our fintech company get a new logo as part of your agency's Branding Workshop?
A: Yes, your fintech company can get a new or refreshed logo if that's what you need. Propr Agency's Brand Strategy Workshops can be customized to include brand identity deliverables for your fintech company such as logos, colors, typography, brand guide, icons, photography style, and more.
Q: What if our fintech company already has a branding platform with our core values, mission statement, etc.?
A: Every fintech company is unique, and when you have an established branding platform Propr Agency's Brand Strategy Workshop will validate, improve, or expand it. We will focus on the aspects that help strengthen your company's strategy.
Q: What impacts the branding timeline and cost?
A: All of Propr Agency's branding projects are customized to the needs of your fintech company. Project add-ons such as 1:1 interviews, custom surveys, brand identity development, graphic design, and copy writing will impact the cost as well as timeline. Large fintech companies are more complex and have more stakeholders, which also impacts cost and time.
Q: How does your agency and the Branding Workshop support our fintech company's leadership?
A: Propr Agency's Brand Strategy Workshop is a powerful exercise that empowers your fintech company's leadership with the strategic tools to realize your organization's goals, often sooner, easier, and with more impact.
Q: Can the Branding Workshop help our fintech company develop messaging for our website and campaigns?
A: Yes, we can help your fintech company develop messaging for our website and campaigns. Propr Agency will define a clear and powerful branding strategy, devising and developing your company's personalized graphic design and messaging is a natural next step post-workshop.