Is your brand people-focused or product-focused?
During our Brand Clarity Workshop, where we help you clarify the most critical parts of your brand, we ask our clients a trick question.

Is your brand people-focused or product-focused?
Well, here’s a hint. It better be people-focused.

Even if you produce software or consumer products, the correct answer is people-focused. Why? Well, let me put it to you this way, who is creating, selling, buying, and using your products?

Chances are it is people, so put those people, their wants and needs, their pains and gains at the forefront, and you’ll build a brand that is much more likable and relatable. And with those two things together, you’ll see some nice growth.

Transcript

Hey, it’s your boy, Bobby G from Propr Design.
During our brand clarity workshop, where we help you clarify the most critical parts of your brand, we ask our clients a trick question. Is your brand people-focused or product-focused? Well, here’s a hint. It better be people-focused. Even if you produce software or consumer products, the correct answer is people-focused. Why? Well, let me put it to you this way, who is creating, selling, buying, and using your products? Chances are it is people, so put those people, their wants and needs, their pains and gains at the forefront, and you’ll build a brand that is much more likable and relatable. And with those two things together, you’ll see some nice growth.