Is your company’s messaging off, or does it not tell the right story? You are not alone. But, it is problematic for many reasons, and the primary reasons to act now to solidify your core messages are:
– Eliminate brand confusion regarding whom you serve and what makes you different and better
– End customer uncertainty around if you are the right brand to solve their pain
– Stop wasting money and resources pushing inauthentic or unclear messaging through marketing
To improve your situation, you must build the foundation for authentic and effective core messaging with these elements:
1. Why you do what you do
2. Whom you do it for
3. What you do, why you’re different & better
It can be highly challenging to try to do this alone. That’s where Propr can help. We have helped dozens of mid-market brands create their advantage and unlock their potential.
We begin unifying your organization to unleash your potential through our Branding Workshop, where we help you define core values, brand messaging, and brand personality in a comprehensive, practical, and tactical way.
The results are powerful and proven, and we’d love to help you next. Get in touch if we can help you.
Hey, it’s your boy, Bobby G from Propr Design. And we talk a lot with a lot of companies and folks about messaging, you know, a lot of times they feel that their messaging is off, or it doesn’t say the right thing and in the right way. And, you know, it’s a common, it’s a common symptom for a lot of businesses, you know, many of us struggle to be able to, you know, clearly define what it is we do and who we do it for, you know, so oftentimes, you know, the symptoms we see out there is, the message on the website is indirect, or just kind of beats around the bush, or it’s kind of flowery, but doesn’t really say anything, or the messaging in your campaign just feels inauthentic, right. And that’s problematic, you know, our customers, our, you know, consumers, or our target audiences will feel that they’ll know, it’s off, you know, and we’re going to be missing opportunities, when we have messaging that doesn’t convey, you know, the clear thing, the clear value of what we do, right, and, you know, your messaging is your core messaging is, is made up of a couple elements, right? It’s why you do what you do, right? Not what you do, but why you do it, who you do it for, and then then it’s what you do. But also, what makes you different and better. And when you put those things together, it really gives, you know, brands, confidence and clarity about what’s right for them. It unifies all the business systems in a way that hey, we know who we are, we know who we serve, we know why we do it. And that allows you to be really effective with your marketing efforts, allows you to change your website into a tool for your business to help you achieve your goals. Okay, so how do you do this? You know, it’s not easy, I really haven’t seen many folks that are able to do it on their own, including us. So you need help, you need help. You need someone to facilitate it. And, you know, Propr has helped dozens of mid-market brands, you know, clarify their message, differentiate, and get really powerful results. Through our branding workshop. The first piece of the branding workshop is your core values, but then we get into your core message, and like I said, it’s why you do it, who you do it for and what you do, and why it’s different. Right? So if you’re struggling with your core message, if you’re struggling to even feel like the messaging on your website, your marketing materials, or what you’re you know what, what ammunition and tools you’re giving to your sales folks, isn’t right or isn’t consistent, then we’re here for you. Right? leave a note, get in touch with us on our website. We got your back. We can help clarify your messaging. We can help empower your teams, we can help unify your organization, unlock your potential and get some killer results. So hope to hear from you. Talk to you soon.