Lead with Authenticity

Lead with authenticity to be happier and make more meaningful relationships in all aspects of life. Fronting or pushing a false narrative is silly, just keep it real and be yourself.


Hey, it’s your boy Bobby G from Propr Design. A lot of people talk about leading with empathy. Empathy is important and you shouldn’t even empathy but also lead with authenticity. Why? Well, shouldn’t you just be yourself? Shouldn’t you be genuine? Shouldn’t you keep it real? A lot of companies, a lot of people try to push a false narrative. Just think about how exhausting that is. And for what reason, eventually, it’s going to fall apart, right? Just be genuine, be yourself be confident not in terms of business. We talk about B2B and B2C or DTC, you know, yeah, you know, that’s categorizing things. But at the end of the day, it’s just people trying to make meaningful connections with other people, and prior to providing them with products or services they may need to help improve their lives. So when we think about that, why applied to all aspects of your life and business, you’ll be happier, you’ll be better off and you’ll be making more meaningful connections. And you’ll see your company and yourself grow in the right direction. So at the end of the day, just keep it real and have a great week.



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Propr helps you design how humans connect with your brand: holistic brand strategy & creative direction for small businesses.

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