Build Your Brand Book

Marketing friends, do you wish there was a better way?

(there is)

Redefining your brand as your reputation makes it more personal—as it should be. In an overly transactional world, where financial statements are one of the only elements that factor into major decisions by business leaders, Bobby Gillespie reminds us there is a better way.

At its core, Build Your Brand Like You Give a Shit is a wake-up call to focus on what matters most, realness. Ditch the gimmicks, false narratives, and short-term gains for a more sustainable, scalable, and fruitful approach to building brands. It’s time to replace frustration with fulfillment.

It’s time to stop hoarding power and money.
It’s time to stop thinking of people as expendable.
It’s time to create an honorable legacy.
It’s time to lead by example.
It’s time to build your brand like you give a shit.

Transcript

What’s up, friends, it’s Bobby G from Propr. I have a book in my hand here that I would like to read off the inside flap. It’s about branding. It’s about your mindset and nothing about design and branding this without design, right? We all know that your logo is not your brand, right? But let’s see what we got here. So give a shit, so you, your team, and your customers are proud to be a part of your brand. Redefining your brand as your reputation makes it more personal as it should be. In an overly transactional world, our financial statements are one of the only elements that factor into major decisions by business leaders. Bobby Gillespie reminds us there’s a better way at its core, build your brand like you give a shit. Is a wake-up call to focus on what matters most realness ditch the gimmicks, false narratives, and short term gains for a more sustainable, scalable, and fruitful approach to building brands. It’s time to replace frustration with fulfillment. It’s time to stop hoarding money and power. It’s time to stop thinking of people as expendable. It’s time to create an honorable legacy. And it’s time to lead by example. It’s time to build your brand like you give a shit. I started in this game in 1999, working for a .com. I’ve had in-house agency experience, and worked with dozens of companies over the years. And the ones that do best really care. They care about their brand. They care about their legacy. Read about how you can do the same.

 

Upspring

Market Research, Brand Strategy, Brand Redesign, Content Strategy, Messaging, Copywriting Digital & Print, Design Packaging, Design Web Design and Social Media

CR of Maryland

Brand Strategy, Brand Identity, Web Design & Development, Environmental Design, Digital & Print Design, Marketing Strategy and SEO

Mostly Remote

Deciding whether to stay Remote or Return to the Office? The choice is easy when you consider how it impacts the reputation you want to have for your brand.

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