Deciding whether to stay Remote or Return to the Office? The choice is easy when you consider how it impacts the reputation you want to have for your brand.
Building and marketing your brand is an infinite game played with finite resources. As I'm relaxing on the beach all week, I realize the sun is the perfect metaphor for this.
I've been told people either like me, or they don't. This is great because those who don't like me typically leave me alone, and the opposite is true for those who get me. This is the benefit of being yourself. And think about how this can apply to your business.
You ever felt like you're in meetings and there are just too many people involved, or you just can't get to a conclusion? Here are two things we do to make sure that we get the most out of our meetings and best use our people and clients' times.
Why? What pisses you off? Seriously, what's the story? These stories are the best way to make your brand stand out and attract the right people to it. Meanwhile, you'll repel the wrong people. That's how your market a brand to the right people and make real connections.
In other words, everything you say, do, create, et cetera sends a message, that message is marketing. But the connection and feeling those things create, that's branding.
Lead with authenticity to be happier and make more meaningful relationships in all aspects of life. Fronting or pushing a false narrative is silly, just keep it real and be yourself.
Are you striving or struggling to have clarity into what your brand honestly and authentically is? The Propr Brand Clarity Workshop can help empower you and your organization to be better by confidently clarifying who you indeed are as a brand. To sustain and grow your brand, this clarity matters.
Sharing my opinion about building a strong and sustainable brand through good leadership and vision, and the role of the CEO and I'd love to know what you think.