When a recession hits, marketing is typically one of the first places business owners look to make cuts—big mistake. Slashing the marketing budget in a downturn is a short-sighted strategy that can have immense long-term damage. Ultimately the brand will emerge from the recession weaker and much less profitable.

But don’t just keep on keeping on with your marketing. Here are our free branding and marketing resources to help you evaluate your branding and strategy.