About the Brand Strategy Workshop

People want to engage with brands they relate to since no one relates to your products, services, and features; they seek to connect with your values and purpose. Building a brand that is likable, relatable, scalable, and performs, we start here with an actionable and empowering Branding Strategy.

Value Benefits of the Brand Workshop

  • Unify your team & brand
  • Clarify your brand’s mission & values
  • Solidify your brand strategy
  • Transform your brand for performance
  • Develop messaging that works
  • Increase leads & revenue

The Brand Strategy Framework

Clarify Your Authentic Brand

When you establish what your brand stands for and who it is, you will not have any competition because no one can compete with you on being you.



The First step in your brand strategy transformation journey is to clarify and define your brand's authentic core values and contextualize them in practical and actionable ways.


Mission &

The common goal and purpose of what fulfills you and your best people must be established and clear, setting a "North Star" branding strategy for your company that everyone works toward.


Personality &
Tone of Voice

Developing and defining your brand’s personality and tone of voice gives us and your teams the parameters to know when your copywriting and designs are appropriate.


Core Brand

Committing to communicating, competing, and connecting through your values and purpose requires composing core messaging that will become the foundation for all unique communications from the brand.



Understanding who your customers are, what’s important to them, who and what is influencing them, and how they measure success empowers your strategic teams and collaborators with actionable insights to maximize branding building efforts.


Audit & Branding

We can confidently ask and answer the critically important question, “What is best for our brand and future customers?" Here, we make our recommendations, set priorities, and devise a plan to transform your brand for performance.

Deliverables: Analysis & Recommendations, Branding Strategy Doc, Brand Growth Roadmap

Brand Strategy Workshop Add-ons/ Bundle Options*

Powerful Supporting Services

For more established brands, deeper dives are warranted to develop a full 360-degree view of your market and situation. Smaller brands can bundle design & writing services. See our complete branding and creative services & capabilities.

Deeper Research & Insights

  • Stakeholder
  • Internal & External
  • Competitor
  • Keyword

*Larger projects that involve extensive branding or rebranding, brand communications, and enterprise websites following the Brand Strategy Workshop are bundled and or scoped separately.

Why our Brand Strategy Workshop is amazing for you and your leadership

Our team specializes in helping you identify and articulate what sets your brand apart, including its core values, mission, vision, and personality – all crucial elements for a sustainable and scalable brand. We make sure these foundational pieces are clear, concise, and actionable for everyone involved. By working with us, you’ll have a unified team that fully understands your mission and goals, and can help you achieve consistent brand success. It can be difficult to tackle this alone, but we’re here to cut through the noise and help you build an outstanding and highly successful brand.

Propr helped us gain some alignment internally regarding who we were, who our audience was, which opportunities and challenges we had, and what our core messaging should be. They were one of the best vendors I’d ever worked with.

Abbi Ludwig
VP Marketing
Port Discovery

Propr’s Brand Strategy Workshop helped us clarify our values and messaging, which reduced our sales cycle from nearly 12 months to 8 weeks. We significantly increased revenue and hit our three-year goals six months after the Workshop.

Todd Jones
Managing Director
WebbMason Analytics

Propr has a thorough understanding of our brand positioning and has translated that into results. Our new brand strategy and style guide has helped us make smarter decisions that help bring forward a stronger brand message among our clients.

Sarah Cunningham
Director of Marketing
Greenspring Advisors

The Brand Strategy Workshop Origins

Branding Workshops are run and facilitated by Chelsea & Bobby, Propr’s executive team. The Workshop is Bobby’s brainchild, initially designed in 2013 to dig deep into his client’s company to understand what’s best for the brand and its customers, eliminating ego and whim from major-impact projects and achieving significant results and brand performance. In ten-plus years, the Workshop has helped dozens of companies and organizations solidify the most critical facets of their brand, unifying teams and eliminating many of the common challenges keeping them from exceeding their goals.

Propr Brand Strategy Workshop Alumni

Port Discovery Children's Museum logo
CR of Maryland Logo
Ohmnilabs logo
Webbmason Analytics
PayerWatch logo
College of Education
Greenspring Advisors logo
Xiphos logo


Build your brand

Join the dozens of leaders who have unified their teams and embraced their brand’s purpose with a powerful brand strategy and unleashed its potential today!

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Propr, the growth advisory & creative services firm.
Performance & results drive our passion for service.
Let’s turn your vision into reality.

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