Empower growth leadership with support and success
Pricing & Housekeeping
Qualifications. The Enablement Framework is a post-Brand Activation engagement designed to empower and support your growth-focused teams with the experience and expertise of the Propr Action team to accelerate your growth, minimize the typical challenges, and shrink the usual learning and growth curve.
Cost. Pricing is structured the same as Brand Activation, as monthly retainers, starting at 3 months at $8,000 per month and up. Monthly fees are determined based on your needs, priorities, and timeline. Typical Brand Enablement Frameworks run 3-12 months.
Time & Team Commitment
The Brand Enablement Framework gets measured in quarters (3-months), with each quarter broken down into three 30-day sprints, with a minimum of one quarter or 3-months to start, while most tend to last up to 12 months. The focus for Enablement is to roll out your new brand and initiate your first wave of growth marketing and more. The Propr team has been through this phase dozens of times with businesses like yours; we’re here to help accelerate your growth while minimizing the typical challenges scaling brands experience at this phase of your development.
We require a single point of contact on your side, ideally, marketing or growth decision-making leadership, that can hold your team accountable for your part and collaborate closely with the Propr Action Team.
Files and assets get delivered by way of Dropbox. We prefer day-to-day communication by way of Slack, with weekly brief catch-up calls and ad hoc meetings as needed.
Ready to Enable your brand's growth?
We’ve had the best months of total consumption based on product sales in both digital/ website and retail stores during our engagement with Propr. A big reason behind that is the quality of our content and focused brand messaging. As our A/B testing has shown, the clarity of our message and website landing pages for marketing content has driven and improved our conversion rates, increasing profits substantially.
Step 1 - Growth Marketing Planning
We’ve discussed and planned for your long-term marketing during Brand Activation; now, we collaborate to hit the ground running. Marketing is an infinite game played with finite resources; during this step, we’ll collaborate and plan to ensure you maximize your resource usage while setting the stage for significant impact.
Your Step 1 Activities
- Your 30/60/90 day growth marketing plan
- Content calendar & scheule
- Your additional asset needs backlog
- Goals, key metrics, and KPIs
- Timeline, schedule, and budget for marketing and ad spend
Step 2 - Resource Management
Managing growth resources commonly are a common challenge for scaling brands. We’ll collaborate to map out your content calendar and all the needs and risks associated with content creation during this stage. We’ll prepare a customized DIY marketing punch list to ensure you are maximizing all-new content launches and digital engagement. We’ll help map out roles and responsibilities so all team members know their lane and how they contribute to the growth of your brand. Lastly, we’ll identify the gaps in talent, expertise, and specializations necessary to effectively scale your brand and support you in finding the right talent.
Your Step 2 Activities
- Content creation & management
- Website enhancements
- Content publishing punch list
- Roles & responsibilities
- Identify outsourced needs & contractors
Step 3 - Team Building
Having the right people in the right seat is a critical part of your growth equation. Whether you need new team members, a strategic consultant, or a specialty freelancer or contractor, we want to bring the correct folks to the team like a professional sports team on draft day. We’ll want to identify and bring on the right people based on needs, budget, and timeline to maximize results. If the time is right to hire, let’s identify your unique needs, and we will consult on who to hire, participate in the interviewing process, and support you with coaching and training as needed during Enablement.
Your Step 3 Activities
- Needs assessment
- Gap analysis
- Process building
- Talent outreach & evaluation
Step 4 - The Handoff
You have the momentum, made great strides, your efforts are paying off; now what? Now is when we believe the Propr Team has fully delivered on our value and promise, and you no longer need us. This state of empowerment and readiness is the peak of our service. But we aren’t throwing you to the wolves. The Handoff can be instant or progressive, whichever is best for you and your brand. But we have your back either way and through our significant results and great collective efforts, we have an excellent relationship. You won’t hesitate to reach out for an answer to a question, a reminder on how to do something, or to get the band back together for new and bigger adventures in Brand Clarity, Activation, and Enablement.
Your Step 5 Activities
- Final assets delivery
- Return of any of your IP
- Removal of the Prop team from your admins and accounts
- You give us feedback and a review, which we’ll turn into our next case study
- A fond farewell
With Propr on our team, we’ve seen our sales cycle reduced from 12 months to a few weeks, greatly increasing revenue.
Like you, these bold brands were successful but knew there was more to be done to continue to scale without losing their soul. We'd love to have you join the ranks of success stories like our friends here.