I Wrote a Book on Branding

I wrote a book on branding.

It is a book on branding that has nothing to do with design.

Build Your Brand Like You Give A Shit is a book on branding that has nothing to do with design. It is a manifesto on how to build a brand people care about.

Transcript

What’s up, friends? It’s your boy, Bobby G, from Propr

Back in 1999, I started my career working at a Dot Com, and I spent, you know, 22 years, 23 years in the business working both in-house and the first half of my career. And on the agency side for the second half.

And for the past eight years, I run my own agency. So, in all that experience, there’s one common theme around the most successful brands and businesses I’ve worked with and helped: that they give a shit. And, a lot of themes that support what giving a shit is all about. So the good news is I wrote a book about, I wrote a book about giving a shit about your brand, giving a shit about your reputation, your impact on the world, your impact, all in business and your success.

Check it out, let me know what we think. I hope you enjoy it. See you soon.

Summary:

Bobby Gillespie redefines your brand as your reputation to make it more personal—as it should be because you want to engage with people no matter what your business or organization’s purpose. In an overly transactional world, where financial statements are one of the only elements that factor into major decisions by business leaders, Bobby G reminds us there is a better way.

At its core, Build Your Brand Like You Give a Shit is a wake-up call to focus on what matters most, realness. Ditch the gimmicks, false narratives, and short-term gains for a more sustainable, scalable, and fruitful approach to building brands that matter.