Bobby Gillespie

“Innovation is creativity
with parameters”

Bobby Gillespie studied animation at the Art Institute of Philadelphia, Multimedia at La Salle University, and Graphic Design and Writing at the University of Baltimore. Born and raised in Philadelphia, he has lived in Baltimore since the end of 2006. He founded Propr in 2014.

Bobby’s expertise lies in his ability to align clients’ vision for their brand with business goals and to develop powerful concepts that are simple in execution yet complex in concept. Building brands aimed to empower and perform for marketing and business development teams.

In past roles, he has served as creative director for an e-commerce and inbound agency, senior designer for a boutique design firm, graphic designer for a higher education marketing firm, art director and senior designer in the beer business, and team lead and web designer way back in the early dot-com era.

Bobby and Propr have won numerous awards for their website work. He served on the boards of the Baltimore chapters of the AAF and AIGA. He was adjunct graphic design faculty at Stevenson University and UMBC.

His book, Build Your Brand Like You Give a Shit, was published in 2022.

Bobby Gillespie profile picture


  • Master of Arts
    Publication Design
    University of Baltimore
  • Bachelor of Arts
    Design Art & Multimedia
    La Salle University
  • Specialized Associates
    Art Insitute of Phila.
  • Alumni Scholar
    Goldman Sachs 10k Small Businesses

Interesting Things

Bobby likes to test his mettle, having completed 4 marathons, one 50k, numerous 10 milers and half marathons, one triathlon. Third place in age group, Atlas CrossFit Games. Compete the Maryland Appalachian Trail Challenge. Has run at least one mile a day for over a year and counting.

Propr is a boutique brand strategy and creative agency.
Performance and results drive our passion for service.
Let’s do great things for your brand together.