Start Scaling Your Brand with Brand Clarity. Here's How:
Qualifications. The Workshop is most effective for brand leadership with a successful market fit with your product/service placement but is struggling to continue to scale. You have an entrepreneurial culture and have annual revenue or funding of $5m up to $100m, featuring strong visionary leadership and an appetite for constant improvement to reach your potential.
Time Commitment. Brand Clarity projects will require your attention and participation, typically 2-hour per week through the framework.
Time Commitment +
Brand Clarity Workshops typically span 6 to 12 weeks to deliver your Brand Foundation Document and Strategic Roadmap. We commit to 1-2 weekly 2-hour virtual sessions, six in all, to dive deep through our step-by-step process.
Bobby G facilitates all Workshops and is accompanied by other team leadership as needed.
We prefer only up to four members from your senior leadership team for each session. Ideally, the people leading the charge to scale and grow your brand. CEO, Chief Marketing Officer, Chief Growth Officer, Chief Strategy Officer, managing partner, or similar leadership roles.
Interested in your Brand Clarity Workshop?
Propr Design has a thorough understanding of our brand positioning, and they’ve been able to translate that into the results they’ve delivered. Since we launched our new website design, we’ve heard nothing but positive feedback from our users. They particularly appreciate its warm and welcoming look, which says a lot about our people-oriented organization.
Additionally, our new editorial style guide has helped us make smarter decisions that help bring forward a stronger brand message among our clients. In fact, our improved branding and newly launched website have helped one of our advisors secure a $2.4 million contract with a client.
Step 1 : Your Core Brand Values
Consumers want to engage with brands they relate to since no one relates to your products, services, and features; they seek to connect to your values and purpose. Before you commit time and resources to a new website design, start here. The First step in your brand clarity journey is to clarify and define your authentic core values and contextualize them in practical and actionable ways. Your leaders and teams will become empowered and break down silos. Your result will consist of a clearer understanding of what matters most to your company and leverage that in strategic messaging and positioning to improve your marketing and lay the first part of a solid brand foundation.
Step 2 : Your Brand Messaging
Since you are committed to communicating, competing, and connecting through your values, next, we focus on composing core messaging that will become the foundation for all unique communications coming from the brand. The core messaging is composed of:
WHY – Why you are passionate about what you do and what fulfills you and your teams as a company.
WHO – Who your target audiences are and what they care about, from the decision-maker to champion, and our products and services user.
WHAT – What you do, how you are different, and ultimately what makes you better.
Step 3 : Your Brand Personality & Tone
Without clear parameters, the potential solutions and options for word and image for your brand are infinitesimal. This is common where ego and opinion direct your design and content, which isn’t ideal.
Together we will define your brand personality and tone of voice to unlock innovation in marketing to ensure a consistent harmony of word and image across all touchpoints and campaigns.
Step 4 : Empathy Mapping & Market Research
Marketing is an infinite game played with finite resources. Let’s commit to making the most significant impact with your available resources. Together we will map out your target audiences and customers to better understand: trends, signals, influences, thoughts, feelings, pains, and gains to identify market opportunities and the best channels, vehicles, and messages to make better connections and inspire actions.
Step 5 : Assessment & Strategic Roadmap
We can confidently ask and answer the critically important question, “what is best for our brand and future customers?” Now we are empowered to evaluate and assess current assets, your website, identity needs, and gaps to effectively make consistent and appropriate decisions around all critical facets of the brand. Here, we collaborate to define website design and development requirements, priorities, timelines, and budgets to accurately build the most robust possible foundation for sustainable, scalable, and predictable growth.
Since working with Propr, I’ve been able to articulate what my company does, which was my primary goal. Now my company has a clearly defined mission, values, and a visual brand that tells the right story.
Client Success Stories
We know relationships are the results of delivering value. These clients, and many others, have experienced the empowering results from the Propr Brand Clarity Workshop, and we'd love to bring similar impact and results to you and your brand. For example, we helped WebbMason Analytics double revenue because of a more precise value proposition and messaging, helping reduce sales cycles from many months to a few weeks. They also hit their 3-year revenue goals, recruitment, and company acquisition 6-months after their Workshop. Check out the stories below, and be sure to get in touch if you're ready to scale your brand similarly through the power of the Workshop.